CONTENT WRITING

Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit. Content writing refers to creating content for online marketing purposes. With content, businesses can attract leads and foster positive connections with their audience, ultimately pushing them down the sales funnel. 87% of marketers use content to guide their prospects through different stages of the buyer journey.

Written content is the most effective way to target your SEO, generate leads, and give your brand a human identity. As consumers shift out of the conventional advertising world and into the digital sphere, your online content will become more and more valuable. Content writing is one of the most effective and simple tools at your brand’s disposal. 

Why is content important?

Content has come a long way from the days of print advertising. With the introduction of SEO and digital marketing, content has become the most effective way to get your brand into the digital sphere. Consistent, high-quality content writing is an invaluable way to connect brands with their consumers.

Content also improves audience engagement and retention. Encouraging your audience to participate in your brand and delivering useful information will ensure your customers keep coming back for more.

What does effective content writing look like?

Good content should be:

• clearly written
• emotionally engaging
• include SEO best practices like keyword research and integration
  
  Consistency is also important when delivering your written content. Weekly, bi-weekly, or monthly posts will keep your content at the top of search engine algorithms and ensure that your message is consistently delivered. Educational content can help answer questions that your clients or audience may have. It can also be a helpful resource that improves your brand’s reputation. Likewise, creating shareable, backlinked content is an effective way of drawing traffic back to your website and social channels.
  
  

Native language speakers in English, Russian, Dutch, Swedish, German and Hungarian languages.